Alkaline88® Now Available in Roundy’s Supermarkets

The Midwest Kroger Subsidiary Will Carry Alkaline88 1-Gallons and 3-Liters in Approximately 150 Locations

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, announced today that its best-selling 1-gallon and 3-liter bottles are now available in Roundy’s Supermarket banners throughout Wisconsin and Illinois. Roundy's, a leading grocer in the Midwest, is a wholly-owned subsidiary of the Kroger Co. and operates over 150 retail grocery stores under the Pick 'n Save, Metro Market, Copps, and Mariano's retail banners.

“We’re very pleased to have the Alkaline88^® 1-gallon and 3-liter now available in Roundy’s Supermarkets,” said Ricky Wright, President and CEO of The Alkaline Water Company. “This adds our two best-selling products to approximately 150 locations in the Midwest region, including over 40 stores in Chicagoland, the country’s third most populous metro area. Roundy’s stores are located in Wisconsin and Illinois and include Pick ‘n Save, Mariano’s, Copps, and Metro Market. We’re excited to have the opportunity to partner with a retailer that has been serving their customers for a century and a half. The Midwest region represents a great growth opportunity for Deliciously Smooth™ Alkaline88. It’s wins like these that will allow us to maintain our position as one of the fastest-growing top-ten ‘Value-Added’ waters in the country.”

About The Alkaline Water Company

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88^®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88^® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88^®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

About Roundy’s:

Roundy's Supermarkets, Inc., (Roundy's) is a leading grocer in the Midwest. Roundy's is a wholly-owned subsidiary of the Kroger Co., located in Cincinnati, Ohio. Founded in Milwaukee in 1872, Roundy's operates over 150 retail grocery stores under the Pick 'n Save, Copps, Metro Market and Mariano's retail banners in Wisconsin and Illinois. The two largest banners are Pick 'n Save, with over 100 locations throughout the State of Wisconsin, and Mariano's, with over 40 locations throughout the Chicagoland area.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that the Midwest region represents a great growth opportunity for Deliciously Smooth™ Alkaline88; that it’s wins like these that will allow the Company to maintain its position as one of the fastest-growing top-ten “Value-Added” waters in the country.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

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