NASHVILLE, TN / ACCESSWIRE / May 30, 2023 / S2 Cognition, a sports-science company that delivers a patented technology responsible for evaluating how an athlete's brain is wired to make split-second decisions, announced today it has formalized a partnership with Alliance Fastpitch. The Alliance is the fast-growing, national league system unifying the sport of fastpitch softball with a player-first approach to adding membership value, purpose, player recognition and top-level championship play.
As experts in cognitive science, S2 Cognition is leading the future of sports with its cutting-edge 22 to 45-minute cognitive evaluation that measures and quantifies how athletes process what they see, make decisions based on that visual input, and their ability to act upon that information with millisecond-level precision. The S2 Eval is currently being used by elite level college softball programs who routinely compete in Oklahoma City for a National Championship at the Women's College World Series, and by professional teams in MLB, the NFL, NBA, NHL, and MLS.
Commenting on the newly formed Partnership, S2 CEO Vaden Landers said, "In 2022 we focused significant energy building awareness and educating the youth market on the impact of cognition (brain wiring) on human performance. Our efforts have been met with particular interest and enthusiasm among female fastpitch softball athletes all across the country. Moreover, forming partnerships with leaders and innovators in the space, such as The Alliance, has brought credibility and relevance to the concept of looking past physical characteristics and truly evaluating and training youth athletes from the inside out as opposed to the outside in, which has been the traditional methodology used by coaches and recruiters."
Landers concluded, "Teaming up with The Alliance makes a lot of sense for S2 because of the horsepower behind the organization's board and executive leadership and given that such a significant percentage of the young women participating in Alliance events will ultimately end up competing at the D1 level. Now, more than ever, recruiters are looking for an edge when evaluating talent, and the S2 Evaluation is able to measure and quantify the unique differences among all athletes on the diamond. We can help athletes and coaches understand the why behind their play, which ultimately allows a player to tap into their full potential."
Alliance CEO, Jami Lobpries, remarked, "We are excited about introducing S2 Cognition and cognitive evaluations into softball and youth sports, in general. S2 has been instrumental in our All-Star testing and Stars of Tomorrow combine testing where high school softball players have the opportunity to measure their split-second decision-making abilities AND learn how they can train according to their own individual makeup. Together, I think we can revolutionize recruiting and player development in softball. Since day one of meeting the S2 leadership team, we've been working on innovative ways to get Alliance athletes evaluated, develop better training programs, and to build a national database for college coaches to assist in the recruiting process. If professional sport scouts and front offices are using these scores to evaluate players, and college softball programs are using S2 to better understand and develop their current players, we know the future of recruiting will rely heavily on an athlete's cognitive makeup. And, we want to be the leader in bringing that data to women's softball with S2 Cognition."
The Alliance Fastpitch is a national co-opetition of fastpitch club directors, event hosts, coaches, and athletes working together to grow the sport. The leaders of the Alliance Fastpitch saw a need for change in the softball industry and believed the key to change was to merge efforts in athlete development and player-centric programming. The result is a united effort to put the athlete first and a regionalized play structure and community.
About S2 Cognition
Founded in 2015 by former college athletes and cognitive neuroscientists Scott Wylie and Brandon Ally, who met at Vanderbilt University while serving in research and clinical roles, S2 Cognition offers a best-in-class digital evaluation platform that is scientifically validated to measure an athlete's cognitive abilities that have, until now, been unquantifiable. S2 is used by top NCAA, MLB, NFL, and MLS teams to aid in draft and recruiting decisions, measure player performance, and train better athletes through a structured prescription of drills to enhance player development. S2 believes that knowing how and why an athlete is wired from a cognitive perspective helps to create a more complete understanding as to why players excel in certain areas and struggle in others, so that player efficiency and performance is optimized.
Alliance Fastpitch is a national league system for amateur fastpitch softball. The Alliance's league structure provides teams a clear pathway to compete regionally and nationally, and our membership program offers coaches and athletes a pathway to develop. Our eight regional Member Leagues include the Pacific Coast Fastpitch League, Heart of America Fastpitch League, Northeast Fastpitch League, Rocky Mountain Fastpitch League, Southeastern Fastpitch League, Texas Fastpitch League, Northwest Fastpitch League and Atlantic Coast Fastpitch League. These regional Member Leagues utilize existing events with a structured league and points system, and a pathway to a true national championship series - the Alliance Fastpitch Championship Series (AFCS). Berths in championship events must be earned, with every team starting at the same level each season. The Alliance partnered with the top event providers (USA Softball, USSSA, Triple Crown Sports) to host these national events throughout the country.
The Alliance Fastpitch was built by rivals and competitors who united as business partners to achieve the same goals for their athletes, challenge current trends in youth softball, and create more equality in the sport. The result is a united effort to put the athlete first and a regionalized play structure and community.
For more information, please visit www.s2cognition.com and www.thealliancefastpitch.com
Media Contact:
Vaden Landers
Vaden.landers@s2cognition.com
Jessica Caron
jess@thealliancefastpitch.com
SOURCE: S2 Cognition
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