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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No._)*
ENDEAVOR ACQUISITION CORP
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(Name of Issuer)
Common Stock
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(Title of Class of Securities)
292577103
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(CUSIP Number)
March 31, 2007
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(Date Of Event which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:
[x] Rule 13d-1(b)
[ ] Rule 13d-1(c)
[ ] Rule 13d-1(d)
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
Persons who respond to the collection of information contained in this form are
not required to respond unless the form displays a currently valid OMB control
number.
SEC 1745 (3-06)
CUSIP No.292577103 13G Page 2 of 8 Pages
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1. NAME OF REPORTING PERSON:
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON:
Morgan Stanley
I.R.S. #36-3145972
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2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP:
(a) [ ]
(b) [ ]
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3. SEC USE ONLY:
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4. CITIZENSHIP OR PLACE OF ORGANIZATION:
The state of organization is Delaware.
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NUMBER OF 5. SOLE VOTING POWER:
SHARES 2,677,417
BENEFICIALLY --------------------------------------------------------------
OWNED BY 6. SHARED VOTING POWER:
EACH 0
REPORTING --------------------------------------------------------------
PERSON 7. SOLE DISPOSITIVE POWER:
WITH: 2,885,652
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8. SHARED DISPOSITIVE POWER:
0
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9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON:
2,885,652
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10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES:
[ ]
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11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9):
14.5%
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12. TYPE OF REPORTING PERSON:
HC, CO
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CUSIP No.292577103 13G Page 3 of 8 Pages
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1. NAME OF REPORTING PERSON:
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON:
Morgan Stanley Investment Management Inc.
I.R.S. #13-3040307
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2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP:
(a) [ ]
(b) [ ]
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3. SEC USE ONLY:
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4. CITIZENSHIP OR PLACE OF ORGANIZATION:
The state of organization is Delaware.
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NUMBER OF 5. SOLE VOTING POWER:
SHARES 2,589,948
BENEFICIALLY --------------------------------------------------------------
OWNED BY 6. SHARED VOTING POWER:
EACH 0
REPORTING --------------------------------------------------------------
PERSON 7. SOLE DISPOSITIVE POWER:
WITH: 2,734,477
--------------------------------------------------------------
8. SHARED DISPOSITIVE POWER:
0
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9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON:
2,734,477
--------------------------------------------------------------------------------
10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES:
[ ]
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11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9):
13.7%
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12. TYPE OF REPORTING PERSON:
IA, CO
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CUSIP No.292577103 13G Page 4 of 8 Pages
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Item 1. (a) Name of Issuer:
ENDEAVOR ACQUISITION CORP
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(b) Address of Issuer's Principal Executive Offices:
180 MADISON AVENUE
SUITE 2305
NEW YORK, NY 10016
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Item 2. (a) Name of Person Filing:
(1) Morgan Stanley
(2) Morgan Stanley Investment Management Inc.
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(b) Address of Principal Business Office, or if None, Residence:
(1) 1585 Broadway
New York, NY 10036
(2) 1221 Avenue of the Americas
New York, NY 10020
--------------------------------------------------------------
(c) Citizenship:
(1) The state of organization is Delaware.
(2) The state of organization is Delaware.
--------------------------------------------------------------
(d) Title of Class of Securities:
Common Stock
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(e) CUSIP Number:
292577103
--------------------------------------------------------------
Item 3. If this statement is filed pursuant to Sections 240.13d-1(b) or
240.13d-2(b) or (c), check whether the person filing is a:
(a) [ ] Broker or dealer registered under Section 15 of the Act
(15 U.S.C. 78o).
(b) [ ] Bank as defined in Section 3(a)(6) of the Act
(15 U.S.C. 78c).
(c) [ ] Insurance company as defined in Section 3(a)(19) of the Act
(15 U.S.C. 78c).
(d) [ ] Investment company registered under Section 8 of the
Investment Company Act of 1940 (15 U.S.C. 80a-8).
(e) [x] An investment adviser in accordance with Section
240.13d-1(b)(1)(ii)(E);
Morgan Stanley Investment Management Inc.
(f) [ ] An employee benefit plan or endowment fund in accordance
with Section 240.13d-1(b)(1)(ii)(F);
(g) [x] A parent holding company or control person in accordance
with Section 240.13d-1(b)(1)(ii)(G);
Morgan Stanley
(h) [ ] A savings association as defined in Section 3(b) of the
Federal Deposit Insurance Act (12 U.S.C. 1813);
(i) [ ] A church plan that is excluded from the definition of an
investment company under Section 3(c)(14) of the
Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j) [ ] Group, in accordance with Section 13d-1(b)(1)(ii)(J).
CUSIP No.292577103 13-G Page 5 of 8 Pages
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Item 4. Ownership as of March 31, 2007.*
(a) Amount beneficially owned:
See the response(s) to Item 9 on the attached cover page(s).
(b) Percent of Class:
See the response(s) to Item 11 on the attached cover page(s).
(c) Number of shares as to which such person has:
(i) Sole power to vote or to direct the vote:
See the response(s) to Item 5 on the attached cover page(s).
(ii) Shared power to vote or to direct the vote:
See the response(s) to Item 6 on the attached cover page(s).
(iii) Sole power to dispose or to direct the disposition of:
See the response(s) to Item 7 on the attached cover page(s).
(iv) Shared power to dispose or to direct the disposition of:
See the response(s) to Item 8 on the attached cover page(s).
Item 5. Ownership of Five Percent or Less of a Class.
Not Applicable
Item 6. Ownership of More Than Five Percent on Behalf of Another Person.
Not Applicable
Item 7. Identification and Classification of the Subsidiary which Acquired
the Security Being Reported on By the Parent Holding Company.
See Exhibit 99.2
Item 8. Identification and Classification of Members of the Group.
Not Applicable
Item 9. Notice of Dissolution of Group.
Not Applicable
Item 10. Certification.
By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were acquired and are
held in the ordinary course of business and were not acquired and
are not held for the purpose of or with the effect of changing or
influencing the control of the issuer of the securities and were
not acquired and are not held in connection with or as a participant
in any transaction having that purpose or effect.
*In Accordance with the Securities and Exchange Commission Release No. 34-39538
(January 12, 1998)(the "Release"), this filing reflects the securities
beneficially owned by certain operating units (collectively, the "MS Reporting
Units") of Morgan Stanley and its subsidiaries and affiliates (collectively,
"MS"). This filing does not reflect securities, if any, beneficially owned by
any operating units of MS whose ownership of securities is disaggregated from
that of the MS Reporting Units in accordance with the Release.
CUSIP No.292577103 13-G Page 6 of 8 Pages
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Signature.
After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.
Date: April 10, 2007
Signature: /s/ Dennine Bullard
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Name/Title: Dennine BUllard/Executive Director, Morgan Stanley & Co.
Incorporated
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MORGAN STANLEY
Date: April 10, 2007
Signature: /s/ Carsten Otto
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Name/Title: Carsten Otto/Managing Director, Morgan Stanley Investment
Management Inc.
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MORGAN STANLEY INVESTMENT MANAGEMENT INC.
EXHIBIT NO. EXHIBITS PAGE
----------- ---------- ----
99.1 Joint Filing Agreement 7
99.2 Item 7 Information 8
* Attention. Intentional misstatements or omissions of fact constitute federal
criminal violations (see 18 U.S.C. 1001).
CUSIP No.292577103 13-G Page 7 of 8 Pages
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EXHIBIT NO. 99.1 TO SCHEDULE 13G
JOINT FILING AGREEMENT
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April 10, 2007
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MORGAN STANLEY and MORGAN STANLEY INVESTMENT MANAGEMENT INC.,
hereby agree that, unless differentiated, this
Schedule 13G is filed on behalf of each of the parties.
MORGAN STANLEY
BY: /s/ Dennine Bullard
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Dennine Bullard/Executive Director, Morgan Stanley & Co. Incorporated
MORGAN STANLEY INVESTMENT MANAGEMENT INC.
BY: /s/ Carsten Otto
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Carsten Otto/Managing Director, Morgan Stanley Investment
Management Inc.
* Attention. Intentional misstatements or omissions of fact constitute federal
criminal violations (see 18 U.S.C. 1001).
CUSIP No.292577103 13-G Page 8 of 8 Pages
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EXHIBIT NO. 99.2
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ITEM 7 INFORMATION
The securities being reported upon by Morgan Stanley as a parent
holding company are owned, or may be deemed to be beneficially owned, by
Morgan Stanley Investment Management Inc., an investment adviser in
accordance with Rule 13d-1(b)(1)(ii)(E) as amended. Morgan Stanley
Investment Management Inc. is a wholly-owned subsidiary of Morgan Stanley.