UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 144

                      NOTICE OF PROPOSED SALE OF SECURITIES
              PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933

ATTENTION: Transmit for filing 3 copies of this form concurrently with either
placing an order with a broker to execute sale or executing a sale directly with
a market maker

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1(a) NAME OF ISSUER (Please type or print)

                    Candie's Inc
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1(b) IRS IDENT. NO.                    |(c) SEC FILE NO.
                                       |
    11-2481903                         |    001-10593
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1(d) ADDRESS OF ISSUER              STREET

  215 West 40th Street
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1(d)      CITY                       STATE                  ZIP CODE

       New York                        NY                     10018
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1(e) TELEPHONE
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     AREA CODE           |   NUMBER
                         |
        212              |   730-0030
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2(a) NAME OF PERSON FOR WHOSE ACCOUNT THE SECURITIES ARE TO BE SOLD

      Candie's Inc 401(k) Savings Plan
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2(b) IRS IDENT. NO.                    (c) RELATIONSHIP TO ISSUER

     39-1647895                            Affiliate
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2(d) ADDRESS                        STREET

     215 West 40th Street
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2(d)      CITY                      STATE                  ZIP CODE

       New York                       NY                     10018
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INSTRUCTION: The person filing this notice should contact the issuer to obtain
the I.R.S. Identification Number and the SEC File Number.



                                               __________
                                              |  SEC USE |
3(a)          |(b)                            |  ONLY    | (c)          |(d)        |(e)         |(f)            |(g)
Title of the  | Name and Address of Each      |__________|  Number of   | Aggregate | Number of  |  Approximate  |Name of Each |
Class of      | Broker Through Whom the       |  Broker- |  Shares or   |  Market   | Shares or  |  Date of Sale | Securities  |
Securities    | Securities are to be          |  Dealer  |  Other Units |  Value    | Other Units|  (See instr.  |  Exchange   |
to be Sold    | Offered or Each Market        |   File   |  to be Sold  |(See instr.| Outstanding|     3(f))     |(See instr.  |
              | Maker who is Aquiring the     |  Number  |  (See instr. |   3(d))   | (See instr.|  (MO. DAY YR.)|   3(g))     |
              | Securities                    |          |     3(c))    |           |    3(e))   |               |             |
              |                               |          |              |           |            |               |             |
              |                               |          |              |           |            |               |             |
--------------------------------------------------------------------------------------------------------------------------------
                                                                                                 
              | Smith Barney                  |          |              |           |            |               |             |
Common Stock  | One Fawcett Place             |          | 28,500       |  $63,555  | 25,776,039 |  1/15/04      | OTC-NASDAQ  |
              | Greenwich, CT 06830           |          |              |           |            |               |             |
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INSTRUCTIONS:
1.(a) Name of issuer
  (b) Issuer's I.R.S. Identification Number
  (c) Issuer'S S.E.C. file number, if any
  (d) Issuer's address, including zip code
  (e) Issuer's telephone number, including area code

2.(a) Name of person for whose account the securities are to be sold
  (b) Such person's I.R.S. identification number, if such person is an entity
  (c) Such person's relationship to the issuer (e.g., officer, director, 10%
      stockholder, or member of immediate family of any of the foregoing)
  (d) Such person's address, including zip code

3.(a) Title of the class of securities to be sold
  (b) Name and address of each broker through whom the securities are intended
      to be sold
  (c) Number of shares or other units to be sold (if debt securities, give the
      aggregate face amount)
  (d) Aggregate market value of the securities to be sold as of a specified date
      within 10 days prior to the filing of this notice
  (e) Number of shares or other units of the class outstanding, or if debit
      securities the face amount thereof outstanding, as shown by the most
      recent report or statement published by the issuer
  (f) Approximate date on which the securities are to be sold
  (g) Name of each securities exchange, if any, on which the securities are
      intended to be sold



                         TABLE I - SECURITIES TO BE SOLD

    Furnish the following information with respect to the acquisition of the
securities to be sold and with respect to the payment of all or any part of the
                purchase price or other consideration therefor:



                                             | Name of Person           |
                                             | from Whom Acquired       |  Amount of |
Title of  |Date You  |      Nature of        | (If gift, also give date | Securities | Date of  |                               |
the Class |Acquired  |Acquisition Transaction| donor acquired)          |  Acquired  | Payment  |     Nature of Payment         |
---------------------------------------------------------------------------------------------------------------------------------
                                                                                  
          |          |                       |                          |            |          |                               |
Common    | March 12,| Employer stock        |  Candie's Inc.           | 121,671    | March 12,| Employer stock matching       |
Stock     | 2001     | matching contribution |                          |            | 2001     | contribution                   |
          |          |                       |                          |            |          |                               |
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INSTRUCTIONS:

1. If the securities were purchased and full payment therefore was not made in
   cash at the time of purchase, explain in the table or in a note thereto the
   nature of the consideration given. If the consideration consisted of any note
   or other obligation, or if payment was made in installments describe the
   arrangement and state when the note or other obligation was discharged in
   full or the last installment paid.

2. If within two years after the acquisition of the securities the person for
   whose account they are to be sold had any short positions, put or other
   option to dispose of securities referred to in paragraph (d)(3) of Rule 144,
   furnish full information with respect thereto.



              TABLE II - SECURITIES SOLD DURING THE PAST 3 MONTHS

Furnish the following information as to all securities of the issuer sold during
the past 3 months by the person for whose account the securities are to be sold.




                                                                               Amount of     Gross
Name and Address of Seller         Title of Securities Sold    Date of Sale    Securities    Proceeds
- -------------------------------------------------------------------------------------------------------
                                                                                 
None

- -------------------------------------------------------------------------------------------------------


REMARKS:



INSTRUCTIONS:

See the definition of "person" in paragraph (a) of Rule 144. Information is to
be given not only as to the person for whose account the securities are to be
sold but also as to sales by all persons whose sales are required by paragraph
(e) of Rule 144 to be aggregated with sales for the account of the person filing
this notice.

ATTENTION:

The person for whose account the securities to which this notice relates are to
sold hereby represents by signing this notice that he does not know any material
adverse information in regard to the current and prospective operations of the
Issuer of the securities to be sold which have not been publicly disclosed.

                                  Candie's Inc 401(k) Savings Plan
          1/14/2004        by: /s/Deborah S. Stehr
-------------------------  -----------------------------------------------------
                                  Deborah S. Stehr, Plan Administrator
      (DATE OF NOTICE)                       (SIGNATURE)

The notice shall be signed by the person for whose account the securities are to
       be sold. At least one copy of the notice shall be manually signed.

     Any copies not manually signed shall bear typed or printed signatures.

  ATTENTION: Intentional misstatements or omission of facts constitute Federal
                   Criminal Violations (See 18 U.S.C. 1001).