10-Q

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                    FORM 10-Q

[X]  QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
     OF 1934

                  For the quarterly period ended June 30, 2010

                                       OR

[_]  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
     OF 1934

      For the transition period from _________________ to _________________

                        Commission file number 000-51255

                             WIN GAMING MEDIA, INC.
             (Exact Name of Registrant as Specified in Its Charter)

                    NEVADA                                  98-0374121
(State or Other Jurisdiction of Incorporation or         (I.R.S. Employer
                 Organization)                           Identification No.)

   55 IGAL ALON STREET, TEL AVIV, ISRAEL                       67891
  (Address of principal executive offices)                   (Zip code)

                              (972) - 73 - 755-4500
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                             Yes [X]    No [_]

Indicate by check mark whether the registrant has submitted electronically and
posted on its corporate Web site, if any, every Interactive Data File required
to be submitted and posted pursuant to Rule 405 of Regulation S-T (ss.232.405 of
this chapter) during the preceding 12 months (or for such shorter period that
the registrant was required to submit and post such files).

                             Yes [_]    No [_]

Indicate by check mark whether the registrant is large accelerated filer, an
accelerated filer, a non-accelerated filer, or a smaller reporting company. See
the definition of "large accelerated filer", "accelerated filer" and "smaller
reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer [_]                        Accelerated filer [_]
Non-accelerated filer  [_]                         Smaller reporting company [X]
(Do not check if smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in
Rule 12b-2 of the Exchange Act).

                             Yes [_]    No [X]

The number of shares outstanding of the registrant's Common Stock, $0.001 par
value, was 32,319,031 as of June 30, 2010.




                                TABLE OF CONTENTS

                                                                         PAGE
-----------------------------------------------------------------------------

PART I - FINANCIAL INFORMATION:

     Item 1.   Consolidated Balance Sheets (Unaudited)                  F-2-F-3

               Consolidated Statements of Operations (Unaudited)          F-4

               Consolidated Statements of Cash Flows (Unaudited)          F-5

               Notes to Consolidated Financial Statements
               (Unaudited)                                            F-6 - F-10

     Item 2.   Management's Discussion and Analysis of
               Financial Condition and Results of Operations              1

     Item 3.   Quantitative and Qualitative Disclosures
               About Market Risk                                          3

     Item 4T.  Controls and Procedures                                    4

PART II - OTHER INFORMATION:                                              5

     Item 6.   Exhibits                                                   5

SIGNATURES                                                                6

                                       i

                         PART I - FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS.

                             WIN GAMING MEDIA, INC.
                                AND SUBSIDIARIES

                    INTERIM CONSOLIDATED FINANCIAL STATEMENTS

                               AS OF JUNE 30, 2010

                                 IN U.S. DOLLARS

                                    UNAUDITED

                                      INDEX


                                                                        PAGE
                                                                     ----------

Consolidated Balance Sheets                                           F-2 - F-3

Consolidated Statements of Operations                                    F-4

Consolidated Statements of Cash Flows                                    F-5

Notes to Consolidated Financial Statements                            F-6 - F-10




WIN GAMING MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
--------------------------------------------------------------------------------
U.S. DOLLARS

                                                         JUNE 30,      DECEMBER 31,
                                                       ----------      ----------
                                                          2010            2009
                                                       ----------      ----------
                                                        UNAUDITED       AUDITED
                                                       ----------      ----------
ASSETS

 CURRENT ASSETS:
   Cash and cash equivalents                           $  146,696      $  352,800
   Other accounts receivable and prepaid expenses          83,916          71,901
   Marketable securities                                  507,385       1,139,299
                                                       ----------      ----------

 TOTAL current assets                                     737,997       1,564,000
                                                       ----------      ----------

 PROPERTY AND EQUIPMENT, NET                               58,015             283
                                                       ==========      ==========

 Total assets                                          $  796,012      $1,564,283
                                                       ==========      ==========

THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THE CONSOLIDATED FINANCIAL
STATEMENTS.

                                      F-2


WIN GAMING MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
--------------------------------------------------------------------------------
U.S. DOLLARS


                                                                               JUNE 30,          DECEMBER 31,
                                                                             ------------       ------------
                                                                                2010                2009
                                                                             ------------       ------------
                                                                               UNAUDITED           AUDITED
                                                                             ------------       ------------
    LIABILITIES AND EQUITY

CURRENT LIABILITIES:

  Short-term bank credit                                                     $      5,734       $      2,210
  Accounts payables                                                                14,804              4,137
  Accrued expenses and other liabilities                                           94,383            116,535
                                                                             ------------       ------------

TOTAL current liabilities                                                         114,921            122,882
                                                                             ------------       ------------

TOTAL liabilities                                                                 114,921            122,882
                                                                             ------------       ------------

EQUITY:
  Common stock of $ 0.001 par value:
  Authorized: 75,000,000 shares at June 30, 2010 and December 31, 2009;
    Issued and outstanding: 32,319,031 shares at June 30, 2010 and
    December 31,2009, respectively                                                 32,319             32,319
  Additional paid-in capital                                                   17,433,428         17,377,428
  Accumulated other comprehensive income (loss)                                  (257,591)            28,313
  Accumulated deficit                                                         (16,527,065)       (15,996,659)
                                                                             ------------       ------------

TOTAL equity                                                                      681,091          1,441,401
                                                                             ============       ============

TOTAL liabilities and equity                                                 $    796,012       $  1,564,283
                                                                             ============       ============

THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THE CONSOLIDATED FINANCIAL
STATEMENTS.

                                      F-3

WIN GAMING MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS
--------------------------------------------------------------------------------
U.S. DOLLARS

                                                               SIX MONTHS ENDED                    THREE MONTHS ENDED
                                                                   JUNE 30,                             JUNE 30,
                                                         ------------------------------      ------------------------------
                                                           2010                2009              2010               2009
                                                         ------------      ------------      ------------      ------------
                                                                   UNAUDITED                           UNAUDITED
                                                         ------------------------------      ------------------------------

 Revenues from software applications                     $     48,534      $     59,734      $     26,870      $     27,787

 Cost of revenues                                            *146,169           265,957            95,758           106,196
                                                         ------------      ------------      ------------      ------------
 Gross loss                                                    97,635           206,223            68,888            78,409

 Operating expenses:
   Selling and marketing                                       99,123                 -            99,123                 -
   Gain on sale of intellectual property (IP)                       -          (150,000)                -          (150,000)
   General and administrative                                *371,582           261,792           180,491           163,118
                                                         ------------      ------------      ------------      ------------
 Total operating expenses                                     470,705           111,792           279,614            13,118
                                                         ------------      ------------      ------------      ------------

 Operating loss                                               568,340           318,015           348,502            91,527

 Financial expenses, net                                        7,855            14,480             3,295            11,623
 Other income                                                       -        (1,514,680)                -        (1,514,680)
                                                         ------------      ------------      ------------      ------------
 Net loss (income) before taxes on income                     576,195        (1,182,185)          351,797        (1,411,530)
 Taxes on income                                                    -            35,163                 -                 -
                                                         ------------      ------------      ------------      ------------
                                                              576,195        (1,147,022)          351,797        (1,411,530)

 Share in losses (profit) of affiliated company               (45,789)          114,046                 -            85,863
                                                         ------------      ------------      ------------      ------------
 Net loss (income)                                            530,406        (1,032,976)          351,797        (1,325,667)
 Net income attributable to non controlling interest                -            30,000                 -            30,000
                                                         ------------      ------------      ------------      ------------
 Net loss (income) attributable to the company           $    530,406      $ (1,002,976)     $    351,797      $ (1,295,667)
                                                         ============      ============      ============      ============

Basic and diluted net loss (income) per share
attributable to the company                              $       0.02      $      (0.03)     $       0.01      $      (0.04)
                                                         ============      ============      ============      ============

 Weighted average number of shares of common stock
    used in computing basic and diluted net loss per
    share                                                  32,319,031        32,319,031        32,319,031        32,319,031
                                                         ============      ============      ============      ============

* Reclassified.

THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THE CONSOLIDATED FINANCIAL
STATEMENTS.

                                      F-4

WIN GAMING MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
--------------------------------------------------------------------------------
U.S. DOLLARS

                                                                   SIX MONTHS ENDED                  THREE MONTHS ENDED
                                                                        JUNE 30,                           JUNE 30,
                                                             ---------------------------       ----------------------------
                                                                2010             2009             2010              2009
                                                             -----------      ----------       -----------      -----------
                                                                      UNAUDITED                          UNAUDITED
                                                             ---------------------------       ----------------------------
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss) attributable to the company              $  (530,406)     $ 1,002,976      $  (351,797)     $ 1,295,667
  Adjustments required to reconcile net loss to net cash
    used in operating activities:
    Depreciation and amortization                                      -            2,420                -            2,210
    Decrease (increase) in trade and other accounts
       receivable and prepaid expenses                           (12,015)           8,041          (16,621)         (53,235)
    Realized gain on sale of marketable securities                (1,051)               -                -                -
    Stock-based compensation                                      56,000           45,000           33,500           20,184
    Increase (decrease) in trade payables                         10,667          (14,420)           3,489           (6,646)
    Increase (decrease) in accrued expenses and other
       liabilities                                               (22,152)         (24,572)           4,006          (23,097)
    Gain on sale of IP                                                 -         (150.000)               -         (150.000)
    Share in losses (profits) of affiliated company              (45,789)         114,046                -           85,863
    Capital gain from selling IP in affiliated company                 -       (1,514,680)               -       (1,514,680)
    Non controlling interest in subsidiaries                           -           30,000                -           30,000
                                                             -----------      -----------      -----------      -----------
Net cash used in operating activities                           (544,746)        (501,189)        (327,423)        (313,734)
                                                             -----------      -----------      -----------      -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Proceeds from sale of marketable securities                   347,061                -                -                -
   Proceeds from liquidation of affiliated company                45,789                -                -                -
   Purchase of property and equipment                            (57,732)               -          (19,746)               -
  Proceeds from sale of IP                                             -          150,000                -          150,000
                                                             -----------      -----------      -----------      -----------
Net cash provided (used) by investing activities                 335,118          150,000          (19,746)         150,000
                                                             -----------      -----------      -----------      -----------

CASH FLOWS FROM FINANCING ACTIVITIES:

  Short-term bank credit, net                                      3,524           (2,981)           2,143           (1,308)
                                                             -----------      -----------      -----------      -----------
Net cash provided (used in) by financing activities                3,524           (2,981)           2,143           (1,308)
                                                             -----------      -----------      -----------      -----------

Decrease in cash and cash equivalents                           (206,104)        (354,170)        (345,026)        (165,042)
Cash and cash equivalents at the beginning of the period         352,800          529,130          491,722          340,002
                                                             -----------      -----------      -----------      -----------
Cash and cash equivalents at the end of the period               146,696          174,960          146,696          174,960
                                                             ===========      ===========      ===========      ===========

SUPPLEMENTAL DISCLOSURE OF CASH FLOWS INFORMATION:
  Cash paid during the period for:
  Interest                                                            35               28               15               19
                                                             ===========      ===========      ===========      ===========

THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THE CONSOLIDATED FINANCIAL
STATEMENTS.

                                       F-5


WIN GAMING  MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
--------------------------------------------------------------------------------
U.S. DOLLARS

NOTE 1: GENERAL

     a.   Win Gaming Media, Inc., or the Company, was incorporated under the
          laws of the State of Nevada on April 23, 2002. The Company's shares
          are currently traded on the OTC Bulletin Board under the trading
          symbol WGMI.OB. Following the sale of its entire software assets, the
          Company no longer offers any gaming applications development work and
          currently the Company efforts are devoted to the recent launch of its
          new business activity in the field of binary options (see c. below).

          The Company conducts its operations and business with and through its
          subsidiaries, (1) Win Gaming Media, Inc., a Delaware corporation, (2)
          Win Gaming Media (Israel) Ltd., an Israeli company, (3) WGM Services
          Ltd., a company registered in Cyprus, (4) Gaming Ventures Plc, a
          company incorporated in the Isle of Man and (5) B. Option Ltd., an
          Israeli company.

     b.   Concentration of risk that may have a significant impact on the
          Company:

          The Company derived 100% of its revenues in the six and the three
          months ended June 30, 2010 from 3 customers (see Note 4).

     c.   Since March 28, 2010 the Company has been offering online trading of
          binary options through its two newly organized fully-owned
          subsidiaries in Cyprus and in Israel. Worldwide trading is being
          offered by Cyprus-based WGM Services Ltd., on www.globaloption.com,
          later to expand through localized activities in leading markets around
          the world, while in Israel, the same services are featured through B.
          Option Ltd., on www.options.co.il. Specifically, the Company markets
          online binary options trading business towards investors who are
          seeking to realize any profit from their investments within a short
          period of time. The Company did not record any revenues from the
          binary options business in the first half of 2010.

     d.   Emphasis of matter - the Company has suffered losses from operations
          and has negative cash flows from operations for the reported periods
          in 2010 and 2009. The Company currently depends on the success of its
          binary options business that commenced in March 2010, but has not
          generated material revenues through July 18, 2010. Unless the
          Company's binary options business provides the Company with the
          required cash flows in the near future, it will be under liquidity
          pressure and would be dependent on its shareholders by way of equity
          issuances or shareholder loans.

NOTE 2: BASIS OF PRESENTATION

     The accompanying consolidated financial statements have been prepared in
     accordance with generally accepted accounting principles for interim
     financial information and with the instructions to Form 10-Q. Accordingly,
     they do not include all the information and footnotes required by generally
     accepted accounting principles for complete financial statements. Operating
     results for the six and three months ended June 30, 2010 are not
     necessarily indicative of the results that may be expected for the year
     ended December 31, 2010. For further information, reference is made to the
     consolidated financial statements and footnotes thereto included in the
     Company's Annual Report on Form 10-K for the year ended December 31, 2009.

     The interim consolidated financial statements incorporate the financial
     statements of the Company and all of its subsidiaries. All significant
     intercompany balances and transactions have been eliminated on
     consolidation.

                                      F-6

WIN GAMING  MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
--------------------------------------------------------------------------------
U.S. DOLLARS

NOTE 3: SIGNIFICANT ACCOUNTING POLICIES

     a.   The significant accounting policies applied in the annual consolidated
          financial statements of the Company as of December 31, 2009 are
          applied consistently in these consolidated financial statements.

     b.   These financial statements should be read in conjunction with the
          audited annual financial statements of the Company as of December 31,
          2009 and their accompanying notes.

     c.   Accounting for stock-based compensation

          The Company accounts for stock based compensation to employees in
          accordance with Financial Accounting Standards Board, or FASB, ASC
          Topic 718, "Stock Compensation". The Company measures and recognizes
          compensation expense for share-based awards based on estimated fair
          values on the date of grant using the Black-Scholes option-pricing
          model. This option pricing model requires that we make several
          estimates, including the option's expected life and the price
          volatility of the underlying stock.

          The following table shows the total stock-based compensation charge
          included in the Consolidated Statements of Operations:

                                          SIX MONTHS ENDED       THREE MONTHS ENDED
                                              JUNE 30,                JUNE 30,
                                        -------------------     -------------------
                                         2010        2009        2010        2009
                                        -------     -------     -------     -------
                                      (UNAUDITED) (UNAUDITED) (UNAUDITED) (UNAUDITED)
                                        -------     -------     -------     -------

General and administrative expenses     $56,000     $45,000     $33,500     $20,184
                                        -------     -------     -------     -------
Total                                   $56,000     $45,000     $33,500     $20,184
                                        =======     =======     =======     =======


                                      F-7


WIN GAMING  MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
--------------------------------------------------------------------------------
U.S. DOLLARS

NOTE 3: SIGNIFICANT ACCOUNTING POLICIES (CONT.):

          A summary of the Company's share option activity to employees and
          directors, and related information is as follows:

                                                     SIX MONTHS ENDED JUNE 30,
                                        ---------------------------------------------------
                                                  2010                       2009
                                        -----------------------     -----------------------
                                                UNAUDITED                 UNAUDITED
                                        -----------------------     -----------------------
                                                      WEIGHTED                     WEIGHTED
                                                      AVERAGE                      AVERAGE
                                          NUMBER      EXERCISE       NUMBER        EXERCISE
                                        OF OPTIONS     PRICE       OF OPTIONS       PRICE
                                        ---------     ---------     ---------     ---------
                                                          $                           $
                                                      ---------                   ---------

Outstanding at the beginning of the
  year                                  7,511,379          0.69     7,511,379          0.69

Granted                                   500,000          0.06             -             -
Forfeited                                       -             -             -             -
                                        ---------     ---------     ---------     ---------

Outstanding at the end of the
  quarter                               8,011,379          0.65     7,511,379          0.69
                                        =========     =========     =========     =========

Options exercisable at the end of
  the quarter                           7,154,299          0.60     6,129,980          0.68
                                        =========     =========     =========     =========

               *    The fair value of each option granted in 2010 is $0.04 each
                    and is estimated on the date of grant, using the
                    Black-Scholes option-pricing model with the following
                    weighted average assumptions: dividend yield of 0% for all
                    years; expected volatility - 140%; risk-free interest rate -
                    5.0%; expected life - 6 years; expected forfeiture for
                    options granted to employees - 0%.

     d.   Fair value of financial instruments:

          The Company measures fair value and discloses fair value measurements
          for financial assets and liabilities. Fair value is based on the price
          that would be received to sell an asset or paid to transfer a
          liability in an orderly transaction between market participants at the
          measurement date. On January 1, 2009, the Company adopted a newly
          issued accounting standard, ASC 820-10, "Fair Value Measurements and
          Disclosures", for fair value measurement of all non-financial assets
          and liabilities as well. The adoption did not have a significant
          effect on the Company's financial statements.

          In April 2009, the FASB issued additional guidance on factors to
          consider when estimating fair value consequent to a significant
          decrease in market activity for a financial asset. As applicable for
          the Company, this guidance became effective for interim and annual
          periods starting April 1, 2009, and did not have a material impact on
          the Company's consolidated financial statements.

          The accounting standard establishes a fair value hierarchy that
          prioritizes observable and unobservable inputs used to measure fair
          value into three broad levels, which are described below: Level 1:
          Quoted prices (unadjusted) in active markets that are accessible at
          the measurement date for assets or liabilities. The fair value
          hierarchy gives the highest priority to Level 1 inputs. Level 2:
          Observable prices that are based on inputs not quoted on active
          markets, but corroborated by market data.

                                      F-8

WIN GAMING  MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
--------------------------------------------------------------------------------
U.S. DOLLARS

NOTE 3: SIGNIFICANT ACCOUNTING POLICIES (CONT.):

     d.   Fair value of financial instruments (Cont.):

          Level 3: Unobservable inputs are used when little or no market data is
          available. The fair value hierarchy gives the lowest priority to Level
          3 inputs.

          The Company's financial assets measured at fair value or a recurring
          basis, consisted of the following types of instruments as of June 30,
          2010:

                                    FAIR VALUE MEASUREMENTS USING INPUT TYPE
                              ----------------------------------------------------
                               LEVEL (1)      LEVEL (2)     LEVEL (3)      TOTAL
                              ---------      ---------     ---------     ---------

Cash and cash equivalents     $ 146,696      $       -     $       -     $ 146,696
Marketable securities           507,385              -             -       507,385
                              ---------      ---------     ---------     ---------

                              $ 654,081      $       -     $       -     $ 654,081
                              =========      =========     =========     =========

NOTE 4: SEGMENTS, CUSTOMERS AND GEOGRAPHIC INFORMATION

     Summary information about geographic areas:

     The Company manages its business on the basis of one reportable segment
     (see Note 1 for a brief description of the Company's business) and follows
     the requirements of FASB ASC Topic 280, "Disclosures about Segments of an
     Enterprise and Related Information".

              a.     Major customer data as a percentage of total revenues:

                                                           SIX MONTHS ENDED
                                                               JUNE 30,
                                                        -----------------------
                                                          2010           2009
                                                        ---------     ---------

Customer A                                                     74%           92%
                                                        =========     =========
Customer B                                                     17%            8%
                                                        =========     =========
Customer C                                                      9%             -
                                                        =========     =========

                                      F-9

WIN GAMING  MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
--------------------------------------------------------------------------------
U.S. DOLLARS

NOTE 5: RECENTLY ADOPTED ACCOUNTING STANDARDS

     a.   In January 2010, the FASB issued revised authoritative guidance that
          requires more robust disclosures about the different classes of assets
          and liabilities measured at fair value, the valuation techniques and
          inputs used, the activity in Level 3 fair value measurements, and the
          transfers between Levels 1, 2 and 3. This guidance is effective for
          interim and annual reporting periods beginning after December 15, 2009
          (which is January 1, 2010 for the Company) except for the disclosures
          about purchases, sales, issuances, and settlements in the roll forward
          activity in Level 3 fair value measurements. Those disclosures are
          effective for fiscal years beginning after December 15, 2010, and for
          interim periods within those fiscal years (which is January 1, 2011
          for the Company). Early application is encouraged. The revised
          guidance was adopted as of January 1, 2010. The adoption of this
          guidance did not have a material impact on the Company's consolidated
          financial position, results of operations and cash flows.

     b.   In April 2010, the FASB issued ASU 2010-13, "Compensation - Stock
          Compensation (Topic 718) - Effect of Denominating the Exercise Price
          of a Share-Based Payment Award in the Currency of the Market in Which
          the Underlying Equity Security Trades." ASU 2010-13 provides
          amendments to Topic 718 to clarify that an employee share-based
          payment award with an exercise price denominated in the currency of a
          market in which a substantial portion of the entity's equity
          securities trades should not be considered to contain a condition that
          is not a market, performance, or service condition. Therefore, an
          entity would not classify such an award as a liability if it otherwise
          qualifies as equity. The amendments in ASU 2010-13 are effective for
          fiscal years, and interim periods within those fiscal years, beginning
          on or after December 15, 2010. The adoption of this standard will not
          have an effect on our results of operation or our financial position.

                                      F-10


ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS.

FORWARD LOOKING STATEMENTS

This Quarterly Report on Form 10-Q contains forward-looking statements. The
business and operations of Win Gaming Media, Inc., or the Company, we, us, or
our, are subject to substantial risks, which increase the uncertainty inherent
in the forward-looking statements contained in this Quarterly Report on Form
10-Q. Forward-looking statements include our statements regarding our goals,
beliefs, strategies, objectives, plans, including product and service
developments, future financial conditions, results or projections or current
expectations. For example, when we discuss our funding and growth plans and
opportunities, including our expectation that our cash, together with our
Netplay TV plc, or Netplay, shares, should be sufficient to meet our anticipated
requirements for the next 12 months, or when we say that we expect to start
generating revenue from our binary options business in the third quarter of
2010, we are using a forward looking statement. In some cases, you can identify
forward-looking statements by terminology such as "may," "will," "should,"
"expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or
"continue," the negative of such terms, or other comparable terminology. These
statements are subject to known and unknown risks, uncertainties, assumptions
and other factors that may cause actual results to be materially different from
those contemplated by the forward-looking statements. Except as required by law,
we undertake no obligation to release publicly the result of any revision to
these forward-looking statements that may be made to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events. Further information on potential factors that could affect
our business is described in Part I, Item 1A, "Risk Factors" of our Annual
Report on Form 10-K for the fiscal year ended December 31, 2009. Readers are
also urged to carefully review and consider the various disclosures we have made
in this Quarterly Report on Form 10-Q.

OVERVIEW

Our financial statements are stated in United States Dollars (US$) and are
prepared in accordance with United States Generally Accepted Accounting
Principles.

You should read the following discussion of our financial condition and results
of operations together with the unaudited financial statements and the notes to
unaudited financial statements included elsewhere in this Quarterly Report on
Form 10-Q.

As of November 2009, we are now focused on offering worldwide online trading of
binary options. Formerly, we were engaged in the business of offering
technology, servicing the interactive gaming industry. Following the sale of our
entire gaming software assets and development activities during 2008 and 2009,
we are no longer a technology company and we now derive our income from revenue
sharing arrangements in the interactive gaming industry, through third parties.

Since March 28, 2010 we have been offering online trading of binary options
through our two newly organized fully-owned subsidiaries in Cyprus and in
Israel. Worldwide trading is being offered by Cyprus-based WGM Services Ltd., or
WGM, on www.globaloption.com, later to expand through localized activities in
leading markets around the world, while in Israel, the same services are
featured through B. Option Ltd., or B. Option, on www.options.co.il.
Specifically, we market our online binary options trading business towards
investors who are seeking to realize any profit from their investments within a
short period of time.


                                       1


RESULTS OF OPERATIONS FOR SIX AND THREE MONTHS ENDED JUNE 30, 2010 COMPARED TO
SIX AND THREE MONTHS ENDED JUNE 30, 2009.

REVENUES AND COST OF REVENUES

The Company is entitled to royalties from revenue sharing arrangements upon
sublicensing of the Company's products to end-users. The Company recognizes
royalties from revenue sharing arrangements during the applicable period based
on reports obtained from its customers, on a monthly basis, during such
reporting period.

In the six and three months ended June 30, 2010 and June 30, 2009, we generated
our revenues from our revenue sharing arrangements with Lodgnet Interactive
Corporation, or Lodgnet, Cablevision Systems Corporation, or Cablevision, and
Netplay TV plc, or Netplay. The total revenues for the six months ended June 30,
2010 decreased by 19% to $48,534 from $59,734 for the six months ended June 30,
2009. The total revenues for the three months ended June 30, 2010 decreased by
3% to $26,870 from $27,787 for the three months ended June 30, 2009. The
decrease is attributable to decrease in revenues at Lodgnet and Cablevision
during the first quarter of 2010. We have not generated any revenues in the six
and three months ended June 30, 2010 from our binary options business which we
launched in March 2010.

Cost of revenues for the six months ended June 30, 2010 decreased by 45% to
$146,169 from $265,957 for the six months ended June 30, 2009. Cost of revenues
for the three months ended June 30, 2010 decreased by 10% to $95,758 from
$106,196 for the three months ended June 30, 2009. The decrease is attributable
to the sale of certain gaming services, known as Challenge Jackpot, to Netplay
by Two Way Gaming Limited, or TWG, our affiliated company, offset by the
launching of our new business of binary options including salaries and social
benefits for our new employees. TWG filed for dissolution in 2010 and no longer
provides services.

General and administrative expenses reported for the three months ended March
31, 2010, totaling $50,411, were reclassified as cost of revenues for the six
months ended June 30, 2010.

SELLING AND MARKETING

Selling and marketing expenses for the six and three months ended June 30, 2010
increased to $99,123 compared to $0 for the six and three months ended June 30,
2009. The increase in selling and marketing expenses is attributable to
marketing expenses of our online trading of binary options sites, including
online advertisement and sponsorships.

GENERAL AND ADMINISTRATIVE

General and administrative expenses for the six months ended June 30, 2010
increased by 42% to $371,582 from $261,792 for the six months ended June 30,
2009. General and administrative expenses for the three months ended June 30,
2010 increased by 11% to $180,491 from $163,118 for the three months ended June
30, 2009. The increase in general and administrative expenses is primarily
attributable to the launching of our new business activity of binary options.

SHARE IN PROFITS/LOSSES OF AFFILIATED COMPANY

Share in profits for the six months ended June 30, 2010 changed to a profit of
$45,789 compared to a loss of $114,046 for the six months ended June 30, 2009.
Share in losses for the three months ended June 30, 2010 was $0 compared to a
loss of $85,863 for the three months ended June 30, 2009. While in 2009 we
recorded our share in losses of TWG, our affiliated company, during the first
quarter of 2010 we filed for the dissolution of TWG and received $45,789 for our
portion in the remaining assets of TWG. We recorded this amount as share in
profits during the first quarter of 2010.

NET LOSS/INCOME ATTRIBUTABLE TO THE COMPANY

Net loss attributable to the Company for the six months ended June 30, 2010 was
$530,406 compared to a net income of $1,002,976 for the six months ended June
30, 2009. Net loss attributable to the Company for the three months ended June
30, 2010 was $351,797 compared to a net income of $1,295,667 for the three
months ended June 30, 2009. Net loss per share attributable to the Company for
six months ended June 30, 2010 was $0.02 compared to a net income per share of
$0.03 for the six months ended June 30, 2009. Net loss per share attributable to
the Company for three months ended June 30, 2010 was $0.01 compared to a net
income per share of $0.04 for the three months ended June 30, 2009. The net loss
for the six and three months ended June 30, 2010 is primarily attributable to
the increasing cost of our new operation in the binary options business. The net
income attributable to the Company for the six and three months ended June 30,
2009 is primarily attributable to the Netplay transfer agreement in which we
received 4,266,666 Netplay shares valued at $1.5 million. Our weighted average
number of shares of common stock used in computing basic and diluted net loss
per share for the six and three months ended June 30, 2010 and June 30, 2009 was
32,319,031.


                                       2


LIQUIDITY AND CAPITAL RESOURCES

As of June 30, 2010, our total current assets were $737,997 and our total
current liabilities were $114,921. On June 30, 2010, we had an accumulated
deficit of $16,527,065. We currently finance our operations through the sale of
marketable securities of Netplay and revenues from sharing arrangements. During
the first half of 2010 we sold 1,000,000 shares of Netplay for a total amount of
$347,061. As of June 30, 2010 we held 1,966,666 shares of Netplay. The fair
value of these shares was $507,385. The fair value of these shares is subject to
fluctuation of Netplay's stock price and foreign currency rate. We had working
capital of $623,076 on June 30, 2010 compared with a working capital of
$1,199,905 and $1,441,118 on March 31, 2010 and December 31, 2009, respectively.
Cash and cash equivalents on June 30, 2010 were $146,696, a decrease of $206,104
from the $352,800 reported on December 31, 2009. The decrease in cash is
primarily attributable to our cost of operation offset by the sale of 1,000,000
shares of Netplay during the first quarter of 2010.

Operating activities used cash of $544,746 in the six months ended June 30,
2010. Cash used by operating activities in the six months ended June 30, 2010
resulted from a $22,152 decrease in accrued expenses and other liabilities, a
$12,015 increase in other accounts receivable and, primarily, from the cost of
our operations including the employment of eight new employees and marketing
expenses to promote our new binary options business.

Investing activity provided in the six months ended June 30, 2010 amounted to
$335,118 and resulted from the selling of marketable securities in the amount of
$347,061, offset by $57,732 for the purchase of property and equipment.

Financing activities provided cash of $3,524 in the six months ended June 30,
2010 which is due to a short-term bank credit.

OFF-BALANCE SHEET ARRANGEMENTS

According to the Services and License Agreement, or the License Agreement, with
ParagonEX Limited, or Paragon EX, two of our subsidiaries, WGM and B. Option,
are obligated together to invest, in marketing activity of the binary options
sites, a total amount of $500,000 during the first 8 months from the go live
date of March 28, 2010; otherwise a fee of $50,000 is owed to ParagonEX jointly
by WGM and B. Option. In addition, if B. Option and WGM collectively generate
revenues lower than $250,000 per month, B. Option and WGM would be obligated to
pay to ParagonEX a 12% per month processing fee calculated from B. Option's and
WGM's collective profits. For more information on the License Agreement or our
off-balance sheet arrangement with ParagonEX, please see "Item 1. Business -
Recent Developments" of our Annual Report on Form 10-K for the year ended
December 31, 2009.

OUTLOOK

We expect that our current cash, together with our Netplay shares should be
sufficient to meet our anticipated requirements for the next 12 months. Our
efforts are devoted to the recent launch of our binary options business, which
is expected to generate revenue starting from the third quarter of 2010, and to
leverage our wholly owned subsidiary, Gaming Ventures Plc, that is registered
with the Securities and Exchange Commission under the Securities Exchange Act of
1934, as amended, or the Exchange Act, by either an outright sale or by
incorporating new activities which will generate revenues. There is no assurance
that our efforts will be successful.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Not applicable.

                                       3


ITEM 4T.  CONTROLS AND PROCEDURES.

EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES

As of the end of the period covered by this Quarterly Report on Form 10-Q, we
carried out an evaluation, under the supervision and with the participation of
our management, our Chief Executive Officer and our Chief Financial Officer, of
the effectiveness of our disclosure controls and procedures as defined in Rule
13a-15(e) of the Exchange Act. These disclosure controls and procedures include,
without limitation, controls and procedures designed to ensure that information
is accumulated and communicated to our management, including our Chief Executive
Officer and Chief Financial Officer, to allow timely decisions regarding
required disclosure. Based on that evaluation and the material weakness
described below, our management concluded that we did not maintain effective
disclosure controls and procedures as of June 30, 2010. Our management has
identified control deficiencies regarding a lack of segregation of duties, an
insufficient qualification and training of employees, and a need for a stronger
internal control environment. Our management believes that these deficiencies,
which in the aggregate constitute a material weakness, are due to the small size
of our staff, which makes it challenging to maintain adequate disclosure
controls.

The ineffectiveness of disclosure controls and procedures as of June 30, 2010
continued in large part from several significant changes in the Company's
executive officers, and personnel cutbacks. Although we continue to strive to
provide improved disclosure controls and procedures in the future, in the
interim, these changes have caused control deficiencies, which in the aggregate
resulted in a material weakness.

CHANGES IN INTERNAL CONTROL OVER FINANCIAL REPORTING

There has been no change in our internal control over financial reporting during
the second quarter of 2010 that has materially affected, or is reasonably likely
to materially affect, our internal control over financial reporting.

                                       4


                          PART II - OTHER INFORMATION
ITEM 6.  EXHIBITS.

* 31.1   Rule 13a-14(a) Certification of Principal Executive Officer.
* 31.2   Rule 13a-14(a) Certification of Principal Financial Officer.
** 32.1  Certification of Principal Executive Officer Pursuant to 18 U.S.C.
         Section 1350.
** 32.2  Certification of Principal Financial Officer Pursuant to 18 U.S.C.
         Section 1350.

_________________

*    Filed herewith.

**   Furnished herewith.

                                       5


                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant duly caused this report to be signed on its behalf by the undersigned
thereunto duly authorized:

                                                  WIN GAMING MEDIA, INC.

Dated: July 21, 2010                              By:  /s/ Shimon Citron
                                                       -----------------

                                                       Shimon Citron
                                                       Chief Executive Officer

                                                  By:  /s/ Shlomi Zedkia
                                                       -----------------

                                                       Shlomi Zedkia
                                                       Chief Financial Officer

                                       6